Do You Have An ALL-STAR Linked-In Profile?


Linked-in: Optimize your Profile 

Linked-in is a business oriented social networking service and is mainly used for professional networking. It’s also about proactive prospecting to your target audience in an effective and efficient manner. It’s the largest most targeted database of business owners, professionals and decision makers in the world.

To maximize its effect, you need to optimize your profile and account.

The links below are a great resource to walk you through the steps to create a perfect linked-in profile:

A simple indicator is a Profile Strength on top right hand corner on your linked-in profile:








The basic functionality of Linked-in allows users to create profiles and connections to each other in an online social network which may represent a real world professional relationships. User can invite anyone to become a connection. However, if the invitee selects “I don’t know” or “Spam”, this counts against the sender. If the sender gets too many of such responses, the account may be restricted or closed.

This list of connections can then be used in a number of ways:

  • Obtaining introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third-degree connections).
  • Users can find jobs, people and business opportunities, get recommended by someone in one’s contact network .
  • Employers can list jobs and search for potential candidates.
  • Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
  • Job seekers can sort out linked-in connection based on location and Industry.
  • Skills and Endorsement. Endorse and get endorsed for your skills catering to the Industry you represent. Take a screen shot and put it across on your resume.








  • Users can save (i.e. bookmark) jobs that they would like to apply for later.
  • Users can “like” and “congratulate” each others updates and new employment, birthday’s and employment anniversaries.
  • Users can see who has visited their profile page. A view from a recruiter is one step closer to your next dream job.
  • Users can export their existing connection into a manageable excel sheet. Here is a link to do so:






Below are some steps to control your privacy settings on linked-in, to make sure you are searchable as you begin your job search/start targeting prospective customers.

In the upper right hand corner, click on the drop down menu next to your name

Click Privacy and Settings.

  • Enter your email and password (security reasons).
  • Stroll to the middle of the page to where it says Privacy Controls
  • Click Select who can see your activity feed
  • Select the drop-down menu to choose (everyone/network, connection) who can see your activity feed. Click Save Changes.

Note: If you have many updates to make to your profile. Wait to select this until you have completed all the updates, to avoid spamming your news feed.

  • Select Everyone – If you are sharing valuable (launch of a new business/product) information, don’t be selective.
  • Click Select who can see your activity feed.
  • Select the first option – Your Name and Headline (you want them to see you, view your profile and interact with you)
  • Click Select who can see your connections (Select only you as you don’t want a competitor to view who all are connected to you)


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